With more than 4.62 billion people around the world using social media, it’s safe to say that it’s now a vital tool for businesses that want to connect with their target demographic.
However, creating content for social networks is not easy. The average user visits 7.5 social media platforms each month. As such, you need to track multiple platforms, adhere to each platform’s requirements, and do everything you can to ensure your content stands out from the crowd.
With that being said, today we are discussing some must-have apps that every aspiring social media content creator should check out. Let us begin!
Creators and influencers post a large number of selfies. To find success in the creator economy, you need to feed social newsfeed algorithms with content that supports your personal brand, expresses your creative passions, and cultivates your audience by capturing and keeping their attention.
In this sense, a facial retouching application is an excellent advantage. Lightricks’ Facetune has been around since 2014 and has since amassed over 200 million downloads and a stellar 5-star review rating.
The application allows you to touch up and improve your snapshots without losing your natural appearance. Every time you make an edit, you can swipe between the previous and later versions to make sure it still looks like the image you want to render. Apart from Facetune retouching tools, it also comes with a bunch of filters and image editing tools.
This app comes with a lot of features, but if we were to quickly list our favorites, the first one would be that it’s easy to compare your edited photos with the original ones. We also like that you can quickly reshape facial structure, access filter packs, and add makeup like lipstick, eyeshadow, and blush to your photo. On top of that, you can also polish skin for a smoother complexion, whiten teeth with just a swipe, remove and change the background of your photo, and experiment with different hair colors or clothing patterns.
If you want to generate selfies without posing or taking photos, you can do that too: with Facetune’s new text-to-image AI feature YOUniverse, all you need to do is upload a few images of yourself to teach the system what you look like, type a description of the image you want to see, and a few seconds later, you’ve got it.
The most notable advantages of Facetune are available in the free version. In addition, its interface is intuitive and it is easy to share edited images on Facebook, Instagram, Tinder and LinkedIn. But most importantly, users benefit from a host of built-in selfie editing tools. Unfortunately, you have to upgrade to a paid plan to unlock all of Facetune’s features, but the free version gives it enough spice.
Buffer lets you schedule and share posts to Twitter, Facebook, Instagram, TikTok, Pinterest, and LinkedIn, making it a useful tool for social media content creators who manage multiple accounts.
Buffer makes it easy to upload links, text, images and videos and then send them to your social networks. You can also post right away or decide on a custom schedule.
You can schedule content for multiple social media platforms. The app also makes it easy to track your social actions like clicks, retweets, likes, etc. Lastly, you can also create custom video thumbnails.
One of the most attractive aspects of Buffer is that you can schedule content on up to three social channels for free and it helps you optimize posting times. Plus, insights from Buffer’s built-in analytics will help you improve your social media strategies. We also like that Buffer makes it easy to organize and optimize campaigns.
Unfortunately, your chosen pricing plan limits the number of posts you can schedule. Also, if you want to use Buffer with Instagram and TikTok, you’ll need business accounts on both social networks.
If you are designing social media graphics from a desktop computer. In that case, Canva is a great free tool for achieving more professional results. It’s ideal for bloggers and businesses who use social media to share quotes, infographics, ads, and other text-enhanced images.
Canva is also super easy to use. It has hundreds of templates for your social media platform of choice, so you don’t have to start from scratch. Its premium options are also suitable for small and large teams.
Canva’s standout feature is its vast library of social media templates, stock photos, and graphics, which you can edit and transform into your own designs using Canva’s intuitive drag and drop editor. On top of that, you can invite multiple team members to collaborate with you and comment on your designs in real time.
A generous free plan with plenty of social media templates is available, which you can use on desktop and mobile. It’s also worth mentioning that Canva’s team collaboration tools are useful for growing businesses. You can only save your own custom template designs with a premium plan.
Unfold by Squarespace
UnFold by Squarespace enables content creators to design more compelling social media stories, plan their social media feeds, and edit photos and videos. Furthermore, it provides a wide range of stylish templates and text effects. In true Squarespace fashion, these look exceptionally professional and artistic.
You can easily export your content to Instagram and other platforms. Lastly, there is a free app with basic editing capabilities and a pro version that unlocks its full potential.
You get access to many social media images, videos, and story templates. That, plus a wide selection of fonts and text effects. You can also upload your fonts, logos, stickers, and colors as a brand kit for future reuse. Plus, you can create a branded bio site that links to your other social profiles. On top of that, it’s easy to export your edited content directly to Instagram, TikTok, etc., and post stories to the web as story links.
Also read: Unstoppable creation for Instagram in 2023: where to get content?
Simply put, Unfold’s templates are beautiful; there’s a free version available, there’s an excellent range of text tools, and we like that the app focuses on story templates to help you improve story engagement. The free plan is limited to basic tools, so you’ll need to upgrade with a monthly or yearly subscription, starting at $12.99 per month.
The Content Creator Stack
To be a successful social media content creator, you have to wear many hats. You have to plan your content, make sure it’s social media worthy, and distribute it to multiple channels. A single app won’t let you master this, so we hope this list of our five favorite social media apps has inspired you.