Brooklyn and Bailey McKnight, prominent YouTuber twins, released ITK, a 15-piece skin-care brand available at Walmart, in August 2022. ITK stands for “in the know,” and the pair pledges to keep its customers updated about skin care. ITK products range from cleansers and pimple patches to vitamin supplements for overall skin health. The items are vegan, cruelty-free, and cost $15 or less. Brooklyn and Bailey have been promoting their goods on all of their social media channels since its introduction, but on September 13, 2022, they had something new to offer with their fans on Instagram stories.
Brooklyn and Bailey McKnight believe Kylie Jenner ripped them off.
The sisters claimed in a series of Instagram posts that Kylie Jenner either plagiarized them or that their marketing teams had “similar marketing ideas.” They shared a few reasons for their feelings, beginning with an Instagram clip of their clothes company, Lash Next Door. A red rotary dial telephone and a pair of hands ringing the digits 12, 15, 22, and 5, symbolizing the letters L, O, V, and E, were used in the film. It was a hint that their upcoming launch will be on February 14, 2022.
The sisters then included a video of Jenner’s new Kylie Cosmetics advertising video in the following article. Jenner’s video had a similar red rotary dial telephone, but hers rang. Kris Jenner, her mother, had phoned to remind the cosmetics entrepreneur of her upcoming product launch. This was simply one of three parallels that the sister saw. Jenner seems to have imitated the sisters’ flat lay ITK photography for Kylie Skin’s advertising in the second one. Brooklyn and Bailey shot their color-changing mask on top of a bed or on a wooden bathtub caddy with flowers. Jenner, meanwhile, arranged her lavender bath supplies on a wooden bathtub caddy.
Finally, ITK and Kylie Skin exhibited identical product descriptions, with the exception that Brooklyn and Bailey’s picture was released on July 9, 2022, while Jenner’s was posted on August 24, 2022. The twin sister concluded their message by saying that they saw a lady on TikTok complaining about Jenner imitating her, and that she may not be the only victim.
Netizens React to the Resemblance
Brooklyn and Bailey’s Instagram stories were stolen and reshared on the original Tiktokroom screen, and followers voiced their views about the scenario in the comments. According to the remarks posted by netizens, some believed Jenner had plagiarized them. “You should read the complete article she posted. “It’s more than a coincidence, to be honest,” one person said.
Others, though, disagreed with the twins. “As if Kylie would feel the need to do that,” one Jenner fan said. Meanwhile, another noted that Jenner couldn’t replicate them since, even if they uploaded later than the twins, the procedure behind the scenes had most likely taken months.
A third group felt that these concepts had been used so often that they were no longer novel.
“Those concepts are not creative; they’ve been done so many times before,” one person noted, while another added, “Coming from someone who works in marketing: there is nothing original about any of that.”
Jenner has yet to respond to the allegations.